Friday 1 May 2009

Greenwashing and the almighty Spin Machine

Today I stumbled upon a web site of publications - books and papers by Prof Sharon Beder and I'm glad I did, wow can I relate to a lot of what she says.

The web site states that "Sharon has written 10 books, around 150 articles, book chapters and conference papers (many available for download here), as well as designing teaching resources and educational websites".

As many of you would know; for many years my pet hates have revolved a lot around corporate spin doctoring, greenwashing and the like, Prof Beder has many publications on the topic.

Sharon also writes on one of my other hates incineration and a soon to be hot topic sewage treatment use and reuse..

Here is just a very small taste of one of the publications:
"Another way for corporations to show they care about the environment, even if they don’t care enough to make major changes to their business practices, is to donate money to an environmental group or to sponsor an environmental project. Such donations can also have the additional benefit of coopting and corrupting environmentalists. Consultancies and perks for individual environmentalists also work wonders for getting a favourable hearing"
Well worth checking out: Click Here

2 comments:

Anonymous said...

Breast cancer is another corporate darling (although not the subject of your site). Many of the companies that engage in "pink washing" produce products like cosmetics and chemicals - that contain known carcinogens, then market them to the people they *may* have given the cancer to.

Steve said...

Thanks shineynewcoin you are on the right track.

Also many of those companies that produce the chemicals that 'may' give us cancer often are in the drug manufacturing business, so then they market those drugs to those with illness.

Our lives don't mean a lot to Big Corporate Industry.